The HCA, Synergystic Hawaii Agricultural Council (SHAC) and the Hawaii State Department of Business Economic Development and Tourism (DBEDT) held the first-ever Taiwan Virtual Coffee Mart in mid-November.
The event connected HCA members with members of the Taiwan coffee industry. More than 30 coffee professionals attended on location in Taipei to learn about Hawaii’s distinct growing regions, diverse coffee varietals and innovative processing methods. The event succeeded in showcasing both Hawaii's historical coffee tradition and a sense of growth and dynamism that mirrors the growing worldwide specialty coffee industry.
The event was part of the Market Access Program (MAP) grant that the HCA, via SHAC, has been granted to explore and grow exports of Hawaiian coffee to our target markets of Taiwan, China & Hong Kong. We will continue to keep you updated on the MAP marketing events planned for 2021 and beyond.
Here is the link to the Youtube copy of the 2020 Virtual Trade Show.
HCA Representative for SHAC