Following a 2021 that might be characterized by the generic phrase “logistics issues,” the global coffee industry experienced something like a return to normalcy in 2022.
Of course, normalcy in green coffee production and trade is in and of itself historically characterized by logistical complexity and extreme volatility.
Thus, stakeholders from throughout the coffee universe explored new ways this past year in which to create potentially healthier and more sustainable markets, building upon emerging concepts such as transparency and supply chain equity.
Many of the year’s biggest innovations in green coffee involved data. In various breakthrough examples, these data were tied to green coffee prices, living incomes for farmers, risk calculations for corporations, climate adaptation and production improvements for farmers, and more.