1. Listen and Ask Questions
Before you share any facts, help the person feel heard and show you understand their concern.
“I haven’t heard that before, where did you get that information? Can you tell me more about why this is important to you? Have you experienced this firsthand?”
2. Restate What They Said
People like to know that you understand them. Let them know by repeating what they shared.
"It sounds like you’re concerned about water contamination from the pigs and the health of your family”
3. Make a Connection
Shared values are three to five times more important to building trust than focusing on one version of the facts. Find a connection, for example, the health of your family, your love of hunting, land stewardship, or protecting water quality.
“We share your goal of protecting the land for future generations. We use the least amount of chemicals possible to control any pests.”
4. Acknowledge Them